Canada’s World Cup bill is exploding—and taxpayers may be left with the tab.
Moshe Lander explains who really profits when FIFA comes to town.
In this episode, we break down:
• Why Canada’s 2026 World Cup costs have ballooned past early estimates
• How FIFA makes money from broadcasting, sponsorships, tickets, and hospitality
• Why host cities like Toronto and Vancouver may see limited economic benefit
• The reality behind ticket pricing, dynamic pricing, and secondary markets like StubHub
• Why mega-events often overpromise tourism, jobs, and long-term economic growth
• Whether Canada should avoid using the World Cup as a model for future Olympic bids
Hosts: Paul Micucci
Guests: Moshe Lander
Timestamps:
00:00 Intro
02:11 Canada’s World Cup cost problem
05:27 Who really profits from FIFA events?
08:31 Why budgets spiral out of control
If you enjoyed this, don’t forget to like, subscribe, and share your thoughts in the comments.
Pillars: Economy
#WorldCup2026 #FIFA #CanadaEconomy #SportsBusiness #Toronto
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